NAIAS Blog: Ad Personam... the Lambo Tailor

If you're gonna drop the clams it takes to buy a Lambo, paying a Camry's worth or two to tailor it to your tastes doesn't seem like much of a reach. Lamborghini's new Ad Personam program opens your options wide, allowing for whatever you want. To show what Ad Personam is capable of, Sant Agata built a few special bullmobiles. Matching blue Murcielagos and Lambo-level booth babes were all retina magnets, but you had to love the Gallardo Spyder with the Reventon's matte grey paint, 70's-fabulous brown alcantara interior and gloss-black wheels.